1. PROFILE OF BIZWEB
The
goal of Bizweb Communications Pte Ltd is to take advantage of
the current technological trend towards electronic-commerce (E-commerce)
and advertising on the World Wide Web -Internet. Bizweb Communications,
with it's IT and Marketing Professionals are developing its E-commerce
and Shopping Mall / Internet Design and Hosting with its' SSL
Servers in USA.
2. HISTORY OF THE COMPANY
The
Company was started by Florence Lim, an entrepreneur with 30 years
of experience in the field of Yellow Pages advertising both locally
and overseas. After 22 years working for others in the industry,
she ventured out on her own in 1996 as a Web Hosting & Design
company and carry on as an advertising company/agency.
3. THE BUSINESS
The
Company operates an advertising agency which is an affiliate member
of the Association of Accredited Advertising Agents of Singapore
("4As"). Presently, it has two offices in Singapore and Malaysia,
the Malaysian office is operating under a Malaysian incorporated
company known as Bizweb Internet & Directories (M) Sdn Bhd. Both
companies are appointed exclusive agents for various overseas
Telephone Directories Yellow Pagesand also handling Overseas Yellow
pages websites link to "ASIALINK BUSINESS GUIDE" which
can be accessed on the Internet at www.asialinkbusinessguide.com
or www.asiabusinessguide.com It provides link to 91 Country Overseas
Yellow Pages on the Internet.The company has database of over
30,000 Malaysian companies and 50,000 Singapore companies cross-listed
into 8,000 different classifications and 10,000 trade names. Product
and Services The Company's current business capabilities include
: Domain name registration using htttp://www.yourcompany.com Design
and construct web pages Hosting on web-sites of client's domain
names on the USA Server. Create search engine for clients' web-sites/home
pages on the World-Wide-Web. Designing web pages and hosting web-sites
of client's domain names on USA Server. E-commerce for web-site
hosting on the Company's SSL ( Secured Socket Layer ) USA Servers.
Host clients' web pages on the Overseas Yellow Pages web sites.
Professional planning for advertisers. Providing total advertising
solutions under one roof. Promoting ISO Companies Promoting clients'
brands through the Company's unique Brand Names section. Advertising
and graphic design for all printed copies of Overseas Yellow Pages
throughout the world. Bus panel advertising. Creating graphic
artworks and designing brochures. Print medium (directories and
magazines) advertising.
4. MARKETING AND SALES
4.1.1 The
Marketplace E-commerce is the current buzzword. Cyberspace is
where the growth is occurring in terms of new sales. All over
the world, billions of dollars a year are spent by consumers shopping
on the Internet forcing retailers that once sold only in stores
or catalogues to take their products to cyberspace.A report by
Forester Research Inc., a U.S. based market research firm estimated
online sales by US consumers alone which totaled US$2.4 billion
in 1998 to double this year and reach US$17 billion by 2001.
4.1.2 E-commerce
is catching up in Singapore. A recent survey by the National Computer
Board (NCB) found that two out of three companies in Singapore
are fully aware of E-commerce and did see the needs to engage
in it. In a move to expand the E-commerce market here, the Ministry
of Communications and Information Technology (MCIT) will spearhead
a new programme to get more businesses to engage in E-commerce
and to organise them into virtual communities.These communities,
or portals can then tap into the business-to-business E-commerce
market which one forecast estimates it to reach US$400 billion
worldwide by 2003. MCIT hopes to set up 10 to 20 such portals
over the next two years.
4.1.3 The
phenomenal growth of the Internet is likely to be a threat to
the advertising industries, unless the industries also go on-line.
A study conducted by Forester Research Inc. recently concluded
that over the next five years, advertisers will continue to rely
on traditional medium but on-line media will begin to take over
an increasing share of the market. The Report estimated that on-line
advertising spending will skyrocket ten times to US$33 billion
worldwide by 2004 from US$3.3 billion now.The figure represents
8.1 per cent of projected expenditure for traditional advertising
and an annual growth rate of 5 per cent. The increase in spending
is being driven by the surging number of Internet users worldwide.
As the on-line audience continues to grow and E-commerce accelerates,
more and more marketing dollars will be drawn into cyberspace.
4.1.4 The
Company intends to expand its presence beyond Singapore,Malaysia
and Vietnam and also other regions. The Internet is a unique medium
that offers advantages not available to more conventional mediums.
The Company intends to utilise the full potential of this virtual
medium as its new business focus to generate revenues in the areas
of the Internet OverseasYellow Pages advertising and E-commerce.
4.1.5 It
is envisaged that substantial revenues would be derived from :
Advertising on the Web. The hard copies overseas yellowpages medium,
Singapore Business Guide, is a business portal for busines ventures:small,
medium and large. E-commerce functions included in Internet directories
which will allow advertisers and other companies listed in the
directories to be electronic merchants. In this instance, the
Company will act as the "transaction house" facilitating their
on-line transactions and for this service, the Company will charge
the merchant a small fee for each transaction. (iv) Registering
domain names, web-site designing and web-site hosting on the Company's
USA servers.
4.2 Target
Markets The Company intends to expand its operations beyond Singapore,
Malaysia,Vietnam and Hong Kong , Philippines, Thailand, Indonesia,
Taiwan and Australia. The estimated market size for directory
advertising in this region is about US$1.5 billion. With the advent
of new technology on the Internet, advertisers are shifting away
from the traditional printed mediums into the Web and other electronic
mediums within the next few years.
5. COMPETITION
In
the field of Internet advertising, the Company has small minority
competitions Its' relatively new entry into the directory advertising
market in Malaysia & Singapore have gained a significant market
shares.
6. MANAGEMENT
The
Company's management team presently comprises of 6 key persons
:
(i)
Ms Florence Chia, the Managing Director is in charge of all sales
and marketing activities. Florence has a proven track record of
27 years in the field of Yellow Pages advertising both in Singapore
and overseas. She started work in the industry with Integrated
Information Pte Ltd (formerly known as General Telephone Directories)
staying there for 11 years. Thereafter, she joined GTE Directories
(S) Pte Ltd for a further 11 years. During the latter period,
she worked in Hong Kong for a period of two years with GTE Directories
(HK) Ltd as a Sales Trainer cum Sales Manager. With GTE Directories,
she had proven herself to be a top performer in Yellow Pages sales
servicing both small and medium-sized companies, some of which
have grown into large corporations today.
(ii)
With the assistance of Sales Managers, Sales Executives, some
IT Professionals, & Web Designers, together we are very confident
that we are able to cater to clients' needs and provide good after
sales services.
(iii)
Last by not least We wish to send our sincere thanks to all our
clients and supporters to make us a Successful company both in
Singapore & Malaysia. We thank all our present and previous clients
for giving us their support.